Technology
Handset Optimisation - serving internet pages to over 850 different handset types in the UK alone.
SMPP Software - SMS management with intricate token based mechanism giving the system complete protection against fraud.
Flix is one of a handful of companies specialising in serving internet pages to mobile phones. It is an immensley complicated technical challenge understood by only a handful of people worldwide. The technology platform has taken 5 expert programmers 6 years to build.
Mobile statistics & facts from 2007 figures
- Text Messaging (SMS) total = 56,922,541,647
- Picture Messaging (MMS) total = 448,962,359
- Mobile Internet (MI) total users = 17,589,351
Mobile Data Association, The Q1 2008 UK Mobile Trends Report
- SMS volumes rose from 5.3 billion to 6 billion
- MMS from 37.8 million in October to 57.6 million in December
- MI users from 16.2 m to 17.58 m
Mobile Data Association, The Q1 2008 UK Mobile Trends Report
- UK Population 60m – handset penetration 117.8%
- 47 million mobile internet connections - only 37 million internet connections
- 17.5 million people in the UK in December 2007 browsed the mobile internet using their handset – over 1 in 4 of the population
Mobile Data Association
- 57% of 18 to 34 year olds regularly interact with brands via SMS
Enpocket media monitor
- Click through rates on mobile portals at their highest have hit 18%
4th Screen
- 82% of mobile users are open to receiving marketing and promotional messages
Vodafone