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A total of 40.7m users were recorded as having used their phones for downloads and browsing the mobile internet in the UK during the third quarter of 2006. – BBC News in video & audio 21/11/06

35% increase in number of job applications when a company started the first phase on the application process through text message. - FT Mobile Communications 17/11/06

27% of adults aged 35 to 54 living in households with cell phones claim to have browsed the Internet on their phone compared with 21% in 2004. 12% of those 55 and older also engage in mobile browsing. www.ipsosinsight.com 23/11/06

25% - 30% of the $100 billion spent each year on brand advertising will find its way onto the mobile screen - (Verizon Wireless Chief Marketing Officer, John Stratton 01/02/06

Global mobile advertising revenues will amount to $1.9 billion this year. The clear benefits of well-executed mobile advertising are so compelling that over the next five years this market is set to enjoy double-digit growth rates.” - ABI Research 05/12/2006

Unlike any other channel, mobile allows advertisers to get close to the end-user and profoundly influence the customer relationship. Mobile is the foundation of targeted and relevant advertising campaigns that build on the clues users leave such as the sites they visit, the content they view and the purchases they make. - ABI Research 05/12/2006

A total of 40.7m users were recorded as having used their phones for downloads and browsing the mobile internet in the UK during the third quarter of 2006. – BBC News in video & audio 21/11/06

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